Lucky Hit 24

In reality, most site owners want to understand how to rank high in Google and the supplementary search portals. To do it you’ll either have to learn SEO (search engine optimization) or hire a boffin to do it for you.

Search engine optimization sounds like a terrifying thing to learn and while the mole hole does go very deep with what seems like unbounded complexities, it’s not that difficult to get a grasp of the basics.

Actually the basics are all you have to know to get your web property soaring up into the upper ranks of the SERPS (search engine results pages) with all the benfits that brings.

Any high ranking site owner will tell you that a prime placement on Google can just flood your web pages with users all clamouring to find out what you can offer them. To achieve this we all have to learn how to rank high in Google.

When you’re sitting pretty in Google the other search engines more often than not follow suit, which is a favourable bonus.

The ins and outs are beyond the scope of this feature but at its simplest it reduces down to two dominant factors.

1. On page components.

2. Off page components.

While #1 is essential it is the off page elbow grease you do which will truly lift your rankings. Off page optimization mostly boils down to gaining links from other web sites.

The engines view a link from one page to another as a vote. The more links which point at a page the more applicable that page is assumed to be and the search engine rank rises. Of course that is a very simplified breakdown but it’s the basics of ranking.

There are a myriad of different classifications of link. Some work much better than others for ranking purposes. The very best links you can acquire are in-context plain text links which have appropriate anchor text. Sound difficult? It needn’t be.

I’ve run out of space in this article but if you need more info I’ll be delighted to provide you with an evaluation of your site for a minimal fee. I’ll suggest keywords you might want to focus on and how to acquire in-context inbound text links centered on those keywords.

To get your site analysis just get in touch with me (Camrose) here: linkquest AT servr.org (replace the AT with @)

–This write up is brought to you by the web team at Eco Web Design. A busy site devoted to green web hosting and affordable web design.

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