Lucky Hit 24

Bring a plastic water bottle at your own peril; the sway of popular opinion is forming against you. From top rating documentaries, to papers and politics, the red hot debate in our lives is the terror around bottled water and the waste of resources that the industry creates.

The production, transporting and removal of water in petrochemical plastic bottles demands large use of water alongside energy, and pumps out tremendous amounts of greenhouse gases and waste.

Director of the upcoming documentary ‘Tapped: get off the bottle’ Stephanie Soechtig says ’1500 water bottles end up in landfill every second ,that’s 30 million water bottles a day! We wanted to show people just how much waste is generated by bottled water.” The team behind Tapped are pushing the show with an across-America roadshow, taking pledges from citizens to take down their water bottle abuse and exchanging their empty plastic water bottle for a reusable stainless steel bottle. Download Tapped from Amazon or iTunes.

Another short film ‘The Story of Bottled Water’ was released on World Water Day in March. Created by Annie Leonard of the well-received ‘The Story of Stuff’, this short animation explores the strategy that goes into convincing Americans into consuming over five hundred million bottles of water each and every week, instead of a few cents cost for tapwater. Look up this film on You Tube.

In her book ‘Bottlemania’, investigator Elizabeth Royte investigates one of the greatest marketing heists of our century and provides a sudden environmental wakeup call. She investigates the situations we must come to deal with. Who owns the drinking water? What will happen when a bottled-water corporation seizes your town’s water source? Is the water coming from a tap absolutely safe? What is really the environmental factor of production, transportation and disposal of every plastic water bottle?

Politicians around the international community are acknowledging that they have to start the campaign ,notably when the institutions in which they work are high consumers of bottled water. How often do we observe a politician at a press conference drinking from a water bottle. They can drink from a water glass in Parliament House.

Leslie Samuelrich of Corporate Accountability International, stated ‘Cities and states are spending hundreds of millions of taxpayer dollars on bottled water, and that’s not to mention what’s spent to deal with all the plastic bottles that are thrown out.’

In July 2009, the NSW rural town of Bundanoon became the first place in Australia to ban the retail of bottled water. About 60 towns in the States and a handful of towns in Canada and the UK have recently stopped expending taxpayer money on bottled water.

Surely these issues will be tabled during World Water Week 2010 from September 5 to 11 in Stockholm, Sweden, the annual meeting for the environment’s most time-sensitive water-related problems.

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